Schema.org CreativeWork Type tutorial

Last update on August 19 2022 21:51:18 (UTC/GMT +8 hours)

CreativeWork

In this page, we have discussed CreativeWork type of Schema.org in detail. We have also listed the most specific types of CreativeWork. Al of those types have been discussed in the consequent pages.

Hierarchy

Thing > CreativeWork

CreativeWork specifies that associated content is a creative work in general. An example of associated content may be about books, movies, an article, sculpture, blogpost etc.

Properties

The following table described the properties of CreativeWork.

Properties	Which type should be used	Description
about	Thing	Specifies the subject matter of the content.
aggregateRating	AggregateRating	Specifies the rating of an item. This is based on a collection of reviews or ratings.
audio	AudioObject	An embedded audio object.
author	Person or Organization	Specifies the author of associated content. can be used interchangeably with rel tag of HTML5.
awards	Text	Specifies the awards received by the author of associated creative work.
contentLocation	Place	Specifies the location of the associated content.
contentRating	ext	Official rating of the associated content.
datePublished	Date	Date of first broadcast/publication of the associated content.
editor	Person	Editor of the associated content.
encodings	MediaObject	The media objects that encode the associated creative work.
genre	Text	The category (e.g. fiction, drama etc. ) associated creative work.
headline	Text	The headline associated content.
inLanguage	Text	The language of the content. The language codes must follow the IETF BCP 47 standard.
interactionCount	Text	A number indicating the number of user interactions, for example, 100 UserDownloads, 10 UserComments etc. The user interaction type must be a subtype of the UserInteraction.
isFamilyFriendly	Boolean	Refers whether the associated content is family friendly.
keywords	Text	Keywords or tags used to refer the associated content.
offers	Offer	Refers to an offer to sell the associated item.
publisher	Organization	Refers to an organization who published the associated item.
reviews	Review	Refers to reviews of the associated item.
video	VideoObject	An embedded video object.

Example

Example of CreativeWork without Microdata

<!DOCTYPE HTML>
<html lang="en">
<head>
<meta charset=utf-8>
<title>example code without Microdata</title>
</head>
<body>
<div>
<h1>Rise of the Planet of the Apes</h1>
<p>Director :  Rupert Wyatt</p>
<p>Procucer :   Chernin Entertainment, Twentieth Century Fox Film Corporation.</p>
<p>Key Cast : </p>
<ul>
<li>James Franco as Will Rodman</li>
<li>Freida Pinto as Caroline Aranha</li>
<li>John Lithgow as Charles Rodman</li>
<li>Chelah Horsdal as Irena</li>
</ul>
<p>Genre : Science Fiction</p>
<p>Motion Picture Rating : MPAAA</a>
<p>Tags : Evolution Ends. Revolution Begins</p>
</div>
</body>
</html>

Example of CreativeWork with Microdata

<!DOCTYPE HTML>
<html lang="en">
<head>
<meta charset=utf-8>
<title>example code of Creative Work with Microdata</title>
<a rel="author" href="https://profiles.google.com/103074333439002308043/posts">Bidhan Chatterjee</a>
</head>
<body>
<itemscope itemtype="http://schema.org/CreativeWork">
<h1 itemprop="name"gt;Rise of the Planet of the Apes</h1>
<p itemprop="director">Director :  Rupert Wyatt</p>
<p itemprop="producer">Procucer :   Chernin Entertainment, Twentieth Century Fox Film Corporation.</p>
<p itemprop="actors">Key Cast : </p>
<ul>
<li>James Franco as Will Rodman</li>
<li>Freida Pinto as Caroline Aranha</li>
<li>John Lithgow as Charles Rodman</li>
<li>Chelah Horsdal as Irena</li>
</ul>
<p itemprop="genre">Genre : Science Fiction</p>
<p itemprop="contentRating">Motion Picture Rating : MPAAA</a>
<p itemprop="keywords">Tags : Evolution Ends. Revolution Begins</p>
</div>
</body>
</html>

Test schema.org markup

Rich Snippets tool of Google allows you to test whether you have implemented the Schema.org markup properly.

Point your browser to "http://www.google.com/webmasters/tools/richsnippets", supply the URL of the file in question, and click preview.

Following is the result when we tested the file of the example under heading "Example of CreativeWork with Microdata" :

test creativework example with microdata

Following is the result when we tested the file of the example under heading "Example of CreativeWork without Microdata" :

test creativework example without microdata

In the upcoming pages, we will discuss all the more specific types of CreativeWork.

Previous: Schema.org Types and properties tutorial
Next: Schema.org Article > BlogPosting, NewsArticle, ScholarlyArticle Types